Small businesses often get mixed in the bunch of businesses who provides the same minimal customer service to their clients and associates. My company is primarily focus on businesses who puts more values into their clients,  associates, products and provides the best services. These businesses treats each transactions as an opportunity to create a lasting relationship with their customers, associates and business partners. It's important to separate yourself from the mix bunch and be excellent. Your business is your image and your success story is what separate your business from the rest.